LiveChat Services is a tool that's gaining popularity worldwide as a unique way to capture leads, sales, and conversions. Some companies have been slow to utilize the power of this tool but recently businesses have just started to harness the power of this one-to-one communication tool that also serves as an excellent customer service tool.

Here are some of the ways that a LiveChat service will help your online business:

AS A CUSTOMER SERVICE TOOL

LiveChat services give your business a "front man" that is always there to greet your customers when they enter your site. Just like the real-world "Walmart greeter" or another person who greets customers when they enter a store, LiveChat gives people a real person to chat with and answer any questions they might have about your business.

Think about the experience that your customers have now on your website. Go back into your customer emails and look at the types of questions they are asking.

Do any of the questions look like these?

• How do I navigate your website to find what I am looking for?
• Where is the checkout button?
• What types of payments do you accept on your site?
• Where can I find specific products or services on your site?
• What do I have to pay for shipping to other countries?

If any of the customer service questions you are seeing in your customer emails resemble these, a LiveChat service could certainly be a great solution for you! LiveChat puts a live agent on your site at all times (24/7) to direct your potential customers to your products and services. They can also help you answer customer service questions like those listed above. It's a one-to-one connection with your potential clientele and to draw attention to your site.

AS A LEADS GENERATOR

LiveChat agents can also help by generating new leads for your business. As visitors come to your website and ask questions of your live agent, they can get essential information (with the customer's permission) such as the customer's email and phone number. This information can be stored in a database that grows over time and gives you a strong starting point when you need new leads to promote your business through email campaigns.

AS A SALES CONVERSION TOOL

The bottom line of success of any online website is how well it converts. Let's face it: without conversions, all you have is a website with some attractive graphics that takes up web space. What you want to do is to provide potential customers and visitors with answers to their questions and objections that you need to address to turn it into a conversion and sale.

OVERCOMING OBJECTIONS: The Holy Grail of Sales Conversions

What is one of the most important tasks you must undertake to convert an objection into a sale? The answer is that you must answer their questions and address their objections. When people are left alone on your site, they will inevitably have questions about some of your products or services. They may have questions that you never hear about. Some customers may email you for more information. But let's look at the statistics on how many do this:

SALES & CUSTOMER SERVICE STATISTICS

HelpScount.net reported recently that 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.

It takes 12 positive customer service experiences to make up for one negative customer experience. This is because customers who have negative experiences tend to tell several others about their problem. They complain about it on social media, put up blog posts about it, and numerous other tactics. This can easily disparage your business, and there's not much you can do about it. You cannot call it "libel" because it is understood now that businesses have a "social proof" standard they must live up to these days. So companies must find a way to address these complaints and win back the majority opinion by promoting the good things about your business.

For every customer who bothers to complain, 26 more remain silent about their negative customer service experience.

ALTERNATE METHODS FOR CUSTOMER SERVICE AND LEADS GENERATION

Businesses who have not yet discovered the magic of LiveChat often use other means to try to satisfy this need. Here are some of the solutions they use to serve as a customer service or leads generation service:

Call Center Technology

Some companies set up call centers or subscribe to one of the online call center solutions to solve their customer service issues. This method can be useful, but the customer must call and take action if they have a question or concern that they wish to voice to the company.

Automated Emails

Some businesses rely on automatic emails to send a response to customers while the technical support or customer service staff gets their information together on how to help the customer. And, while this method may be efficient and effective over the long-run, it is not an immediate fix for those customers who are very upset about their experience. The automated email, itself, may temporarily soothe their anger, but it is cold and impersonal because it is a generic email that is sent to everyone.

Why LiveChat is Better

Having a real live person talking to them on your website is a much better solution for any issues your customers have, from customer service to sales questions, and anything else your customers may need to know.

A bit of psychology comes in here for sure. When people are angry, and they've had a bad experience, they want answers then. They don't want to wait 24 hours, a day, a week, or any other amount of time to get solutions. They just want an answer and someone to listen.

That's why LiveChat comes to the rescue in these situations and provides the customer with an emotional outlet, the information they need to solve their problem, and a dedicated chat person to help them deal with their issues.

Features of our Live Chat Service

24/7 Live Agents

One of the best features of our LiveChat service is that you have an agent available 24/7. So whether a customer is shopping at noon in Chicago or 3 a.m. in Peking, you can rest assured that they will always have the help they need immediately. A sense of immediacy in answering customer objections, questions, and navigation issues can mean the difference between a one-time visitor and a lifetime loyal customer.

Free Software

With Marketop Marketing Solutions, you get free software integrated within your live chat package, so you do not need to worry about purchasing any other outside software solutions to do the job. It all comes with the package you purchase from us at Marketop. With our service, you get the agents and the software all for one low price.

Free Setup

You get free setup for your LiveChat service when you sign up and month-to-month service with no contracts to worry about. So if you are not happy with our service for any reason, you can cancel before the next month's billing with no extra charges. This is a big advantage to you as a business because you can feel free to use our service any month you choose without a long-term contract or obligation. So it's financially a sound decision to make.

Chat Transcripts

For leads generation and for building your database, you have access to all of the chat transcripts that occur between our agents and your customer. This is like also getting some sort of "sales genie" type software too because you will be able to go back and look at the interactions, questions, and answers that transpired between visitors and your agents to improve your services and products. This also gives you valuable information for your growing leads database that you will be able to use from now on.

Trained Agents

Our agents are highly-trained and specialized to solve your customers' issues and problems. We have a completely organized system that will escalate more difficult problems to the right department so that a customer or visitor is never left in the dark. Not losing customers is one of the biggest factors in increasing your revenue and sales conversions. How many customer could be won over or converted to your brand by just answering their questions or providing them with the extra help them need at the right time?

Personal manager

There will be a real "live" agent on hand at all times to help your customers get what they want and answer your visitors' questions. Our goal is to keep your customer and to turn a visitor into a conversion.

Customized plans

At Marketop, we also realize that every business is unique. Each business has its clearly-defined business goals, sales goals, and other benchmarks that you need to reach to be successful. We will listen to your personal goals and integrate it into our marketing plan with our LiveChat service so that our agents will always have your best interests at heart.

Let Our Agents Be the Face of Your Business

Let's face it: you build a website online to make your money while you sleep, right? But if a majority of your online visitors are leaving your site before they see your main sales page, or if you notice in Google Analytics that your bounce rate is exorbitantly high, then you need to consider what you can do to change this.

Bounce Rates Analysis

High bounce rates usually indicate that there is a problem engaging your customers, or that you are not offering them a way to connect to someone to get their questions answered to their satisfaction.

What Marketop Can Do for Your Business

By providing a live agent 24/7 on your website, you can cut through the red tape and let our agents be the face of your business anytime of day or night. So that when you are not there, your business will continue to make you sales and conversions!

In other words, subscribing to our LiveChat Services is similar to having a mobile sales representative to go around the world 24/7 promoting your brand.

Automated with a Personal Touch

And not only do they do this, but, while our system is automated, we make it personal by providing you with a real "live" person, rather than any of the automatic "chat software" animation characters that some businesses try to employ for their site.

Despite the fact that people want automatic help and service, there is still a deep-seeded need for human contact, help, and intervention.

We are aware of this need at Marketop, and that's why we use only the very best system for your LiveChat Services with a real person who can address the very real issues that your customers have. We can also deliver your web visitors into leads to your email and upload them to a dashboard for you, which can even be connected to a CRM. So you will have all of the important sales lead data in one place where you can manage it.

At the end the day, what does this mean?

• Increased ConversionsBetter leads generation
• Better leads generation
• Higher ROI (return on investment)
• Higher customer satisfaction and "social proof."
• Better online reputation

If you answer customer questions when they have them, you provide a solution for their need for immediate answers, and you may turn "on the fence" customers into brand evangelists. LiveChat may just be the very thing you need to turn your business into an empire.

Think what a difference a LiveChat service can make for your reputation, conversions, and online brand. Think what a difference it will make to your bottom line.

Contact us for information and a free consultation. Remember, while you're reading this, customers may be on your site wanting to ask you a question. Is there anyone there to answer?